When you print barcodes, the data (i.e. the number or text you are printing as a barcode) has got to come from somewhere.

Usually this data is already stored in a; database, spreadsheet, etc. The software tools we supply, allow you to automatically use that very same; database, speadsheet, etc. to print the barcodes.

It is not a gimmick - it is the ideal solution. A solution used by 1,000's of UK companies (up to $7 Billion sized) - because it is the most efficient.

And if (when) you change the software you use, we have a product that allows you to do the same thing, using your new software (i.e. in many cases our software has enabled businesses to be able to move from one system to another).